Marketing 11th edition

ISBN:0132744031

ISBN13:9780132744034

Publisher:Prentice Hall

Authors:Gary Armstrong, Philip Kotler

Marketing Description

Marketing 11 Edition @font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } This best-selling, brief text introduces marketing through the lens of creating value for customers.   With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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